CHEMICAL BROTHERS
WE ARE THE NIGHT

VIRGIN RECORDS


A guerrilla campaign centered around a video contest and the initial guerrilla video. Hundreds of balloons where set free during the night in Berlin Mitte.

The video was promoted on multiple video, music and street art internet platforms inlcuding the „We Are The Night“ microsite. Fans had the chance to participate with their own video and win a trip to Rome to see the Chemical Brothers live.